Proposal · June 2026 WordPress Web Design & Development

Look the part.
Earn the click.
Win the work.

A brand new WordPress website for Wholesale Carpet Man, designed to modernise your online presence, make it effortless for customers to find what they need, and turn more visitors into real enquiries and sales.

◆ See it live
Your new website concept
We have already built a working concept of your new site. Click through the real pages, on your phone or desktop, before you decide.
View the concept
Prepared for
Wholesale Carpet Man
Frank Lowe, Owner · Wisnu Wardhana, Sales Manager · wholesalecarpetman.com.au
Prepared by
Rob Hickey
Director, Fresh Digital · Australia's digital partner
01 · Overview

The opportunity

Your website is often the first thing a customer sees, and it makes up their mind fast. A modern, quick, easy to use site tells people you are the professional, trustworthy choice before they ever pick up the phone. This proposal sets out a new WordPress website for Wholesale Carpet Man, built to present the brand at its best, showcase your products and services clearly, and give you a strong foundation for future digital marketing.

The new site will be professionally designed, mobile responsive, and built on WordPress so it is easy to update and grow over time. We start with a custom mock-up design so you can see and approve the look and layout before any development begins.

⚠ The cost of an outdated website

Where an older site quietly costs you customers
  • The site looks dated next to competitors, so buyers question the brand before they call
  • It is hard to use on a phone, where most of your customers are browsing
  • Products and services are not showcased clearly, so visitors leave unsure
  • There is no strong foundation for SEO, so you are harder to find on Google
02 · Scope of Work

What's included in your website

A complete design and build, handled start to finish by our in-house team. You approve the look first, then we develop, test and launch the live site.

1
Custom Mock-up Design
See it before we build

We begin with a custom mock-up so you can visualise the look and layout of the new website before development starts. This makes sure the final site reflects the style, structure and functionality you want.

Clean, professional layout. A modern design that builds instant trust.
Strong product and service presentation. Your range shown clearly and attractively.
Clear contact and enquiry pathways. Easy for customers to take the next step.
Mobile-first, easy navigation. Designed for phones first, simple to find your way around.
2
WordPress Development
Flexible & scalable

Once the mock-up is approved, our team builds the live website, custom developed on WordPress, the world's leading content management system, for flexibility, performance and easy updates.

Easy-to-manage WordPress CMS. Update content yourself whenever you need to.
Structured page layout. Clear pages for your services and products.
Fast loading performance. Built to be quick on every connection.
3
Mobile Responsive Build
Great on every device

The website will look and work beautifully across desktop, tablet and mobile, so every visitor gets a polished experience no matter how they find you.

Fully responsive design. Layouts adapt cleanly to any screen size.
Touch-friendly navigation. Simple to use one-handed on a phone.
4
Contact & Enquiry
Make it easy to get in touch

Clear, simple ways for customers to reach you, so more of the people who land on the site actually get in contact.

Contact forms setup. Enquiries land straight in your inbox.
Click-to-call and clear details. Phone, email and location easy to find.
5
SEO-Ready Foundation
Built to be found

The site is built on an SEO-friendly framework, so it provides a strong base to support future search optimisation and digital marketing activity.

Clean, structured code. Search engines can read and index the site easily.
Sensible page structure. A solid platform for future SEO work.
6
Launch & Testing
Go live with confidence

Before going live, the website is tested across devices and browsers, then launched and checked so everything works exactly as it should.

Cross-device and browser testing. Checked on phones, tablets and desktops.
Launch and final checks. A smooth, supported go-live.

One team, start to finish. Design, build, testing and launch are all handled in-house by Fresh Digital, and you sign off the look in the mock-up stage before we write a single line of code.

03 · See It First

See your new site before you buy

We do not ask you to imagine it. We have already designed a working concept of your new website so you can see exactly where this is heading. Click through the real pages, on your phone or desktop, then decide.

◆ Live concept

Wholesale Carpet Man, reimagined

A modern, mobile-first concept showing the layout, product presentation and enquiry pathways in action. This is a design concept to approve and refine, the final site is then built on WordPress.

View the live concept
Real pages
Browse the actual layout and structure, not a flat screenshot.
Mobile and desktop
Open it on your phone to see the responsive design first hand.
Yours to refine
Approve the direction, then we tailor the details before build.

Design direction is also informed by leading flooring industry websites:

04 · How It Works

Our process. Simple, transparent, effective

No black box. From first brief to launch day, you always know exactly what is happening and what comes next.

01
Discovery
A short brief on your goals, your products and your customers, so the design is built around what matters to the business.
02
Mock-up design
We create a custom mock-up of the new website for you to review, so you can see the look and layout before development.
03
Your feedback
We incorporate your feedback and refinements until the design is right.
04
Development
Once the design is approved, our team builds the live website on WordPress.
05
Testing
The site is tested across desktop, tablet and mobile, and across browsers, so everything works as it should.
06
Launch
The website is prepared, launched and checked, ready to start working for you.
05 · Why Fresh Digital

Straight talking. Data driven. Results first.

We are a team of digital experts on the Gold Coast, genuinely passionate about helping businesses grow online. With 40+ years of combined director-level experience and 14 years established across the APAC digital arena, we have helped thousands of businesses solve their online challenges.

14yr
Established & trading since 2011
2,000+
Clients served across AU & APAC
4.7★
From 67 verified Google reviews
40yr+
Combined director-level experience
Tailor-made builds, never one-size-fits-all templates.
See it before you commit, with a real mock-up to approve.
Affordable pricing for real work, done by real people.
Gold Coast based, available and always responsive.
Peter Groves
Managing Director
Founder and driving force. 20+ years in digital strategy across Australia and APAC.
Rob Hickey
Director
Leads client strategy and delivery, from web design through to search and ads.
Bell Thawornkul
Technical Director
Leads web development and infrastructure. Expert in performance and custom builds.
Nanthaporn Groves
Ads Marketing Manager
Manages paid advertising across Google and Meta with a data-driven approach to ROI.
06 · Investment

Investment, in plain numbers

One simple, one-off project fee for the complete design and build. No lock-in and no monthly retainer for the website itself.

One-off · Website projectInclusion
Custom mock-up website designIncluded
WordPress website developmentIncluded
Mobile responsive buildIncluded
Contact forms setupIncluded
Website launch & testingIncluded
Total project cost$2,000 + GST
What you get
A modern, professional WordPress website
Designed and approved before build
Fast and fully mobile responsive
Easy to manage and update yourself
SEO-ready foundation for future growth
One-off paymentNo lock-in

The bottom line. A single one-off $2,000 + GST covers your custom mock-up, the full WordPress build, mobile responsive design, contact forms, and launch. Hosting and any optional ongoing care plan are quoted separately only if you want them.

All fees are quoted in Australian Dollars and are exclusive of GST. The total project cost is a one-off $2,000 + GST. This proposal is valid for 30 days from the date of issue.

07 · Next Steps

Ready to get started

01
Approve below
Accept the proposal, or send through any questions on scope or numbers.
02
Mock-up review
We create your custom design and refine it with your feedback.
03
Development
Once approved, we build the live site on WordPress.
04
Launch
We test across devices, then launch your new website.

Accept this proposal

Happy with the plan? Add your name and role and hit accept. Your confirmation goes straight to us and we'll book in your mock-up. Prefer to talk it through first? Just reply to this proposal or call the team on 1300 720 265.

Thanks, that's accepted

Your email app should have opened with your confirmation ready to send to us. If it didn't, just email rob@freshdigital.com.au or call 1300 720 265.

Fresh Digital · Australia's digital partner · 14 years of search & digital
rob@freshdigital.com.au  ·  1300 720 265  ·  freshdigital.com.au
Suite 5/492 Christine Avenue, Robina, Gold Coast QLD 4226